Project Description

Global Recruitment


Social Cut: Leading Brands


29studios were commissioned to help Edrington create a recruitment video to promote the career opportunities within the Edrington Group. The project was structured as an Anchor video and companion Social video content.   

When the Premium Rum 1888 from Brugal, an Edrington brand was being released into the market via the distribution channels, 29studios were commissioned to create the activation video to communicate the essence of this World Class Rum.

Edrington are headquartered in Scotland with over 70% of staff based overseas it has its focus firmly on the opportunities for international development of its premium spirits brands. Edrington own some of the world’s finest premium spirits and with further ambition to grow its workforce, from distillation and coopering, through to the brand and commercial management teams, our distribution teams and our partnerships with other organisations.

Edrington Website