Video Strategy
The blueprint to campaign success.
Your customised video marketing strategy.
Why does your video strategy matter?
Video Strategy is the first of the four pillars of Make Intelligent Video™ (29MIV), followed by Content Creation, Campaign Distribution and Lead Generation & Analytics.
Your strategy is the foundation of your project, the common thread which runs through every stage from brief to final delivery. Whether you want to promote a new product, rebrand or modernise your marketing process, the 29ERS start by helping you identify clear aims for your video marketing campaign and crafting the right messaging to tell your story.
Combining the power of the left and right brain
The 29ERS are highly-specialised in our niche of B2B video marketing for multi-billion-dollar manufacturing and technology companies. Our marketing expertise and diverse creative capabilities enable us to build a robust, long-term video marketing strategy that differentiates your brand in the market.
With our vast experience in brand storytelling, world-class content creation and video data, the 29ERS bridge the gap between creativity and analytics to help you achieve the results that matter to you.
Innovation is part of who we are and the 29ERS are continually pioneering new creative marketing strategies designed to attract attention, amaze your target customers and leave them eager to learn more.
Each strategy starts with your goals and ends with outstanding results.
How do the 29ERS build video marketing strategies?
Robust planning for campaign success.
In-depth consultancy
Approach
The 29ERS work for you and with you to understand your overarching company goals, offer business development consultancy and build a long-lasting partnership.
Our approach to building your strategy consists of:
- An in-depth consultation and briefing session
- Research on your company, industry and competitors
- Identifying your campaign goals
- Internal creative strategy sessions
- Video scriptwriting
- Campaign messaging
Creative strategy
Impact
As our customer, you are at the centre of everything we do. The 29ERS collaborate with you in a continual feedback loop to ensure we are meeting and exceeding your expectations.
Our comprehensive process allows us to:
- Build a comprehensive long-term video marketing strategy for your business
- Immerse your audience in your brand story
- Communicate your key message in a clear, concise way
- Build the visual treatment for your suite of video content
- Build brand awareness to deliver engaged marketing leads
