Turn numbers into people.

Lead Generation & Analytics is the fourth and final pillar of Make Intelligent Video™, following Video Strategy, Content Creation and Campaign Distribution.

Video has an unrivalled ability to engage and compel your audience. Within seconds, a well-executed video can put a face to the name of your brand and tell your story in a memorable way with aesthetic appeal.

Video is instrumental in building brands, raising awareness and attracting new customers. But it also has huge untapped potential, particularly in the B2B industry, for analytics and lead generation.

With advances in analytics technologies and platforms, there are a multitude of insightful data points we can now gain from social video. More than that, we use video marketing campaigns to capture and qualify high-quality leads for your business.

Data-driven and customer-centric.

At 29studios, B2B video marketing for lead generation is our speciality. From our robust strategies to world-class creative and beyond, everything we do revolves around achieving the results you need.

At the start of your project, the 29ERS collaborate with you to identify which metrics you want to measure and who you want to target with your video marketing campaign. Our partnership with you enables us to gain a detailed understanding of what you want to achieve and which people you want to reach.

To ensure you gain as much value as possible, we tailor your campaign management and analytics plan to extract the results that matter to you.

How do the 29ERS manage video ad campaigns?

Delivering high-quality leads

Lead Generation

Our laser-focused approach to targeting ensures that your video marketing campaign is served directly to the people you want to become your customers.

The 29ERS then capture the leads who engaged with your campaign and deliver them to you to be entered into your sales funnel.

Our expertise in video campaign targeting allows us to refine your target audience to a specific pool of people you see as future customers

Analysing your campaign performance


With the 29ERS, you don’t need to wade through pages of complicated data points. Instead, we build your report to show the meaningful results you’re interested in.

We use a combination of analytics tools and platforms to analyse your campaign and get a comprehensive view of its performance. This allows us to package these insights into an easy-to-read report that is relevant to your goals.

What else is included in Make Intelligent Video™?

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