When we began the campaign, National Deaf Children’s Society Scotland only had 511 likes. We ran a 2 week paid ad campaign to promote the video on Facebook. During this time we saw Page likes increase by 72%.
At the end of the campaign, the video had received 17,763 views. To date (August 2016) it has received 19,099 views from 14,086 unique Facebook users.
The content has reached 42,634 people and has had 2,774 reactions, including 1,610 likes and 236 loves.
The video was shared 618 times, and it was this high share rate helped the video go viral. On average, 85% of reactions and comments were on shared content, not the original post itself, showing the huge impact that shares had on the video’s engagement.