The #29ERS Show Episode 35

The #29ERS Show Episode 35

This week we’re talking strategy and analytics with a major drinks manufacturer, filming with a charity, talking culture with solicitors, and recording a voiceover for a house builder.


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Gillian, Kev, and Laura paid a visit this week to new client Edrington this week. The team travelled out to their offices in the West End of Glasgow to talk strategy for the campaign we’re working on with them.

Edrington is a Glasgow-based drinks manufacturer who produces some of the world’s top selling scotch whiskies, like Famous Grouse and Cutty Sark. Independence, involvement, integrity, and innovation are at the heart of what they do.

We’re working on creating a campaign that captures not just the products that they sell, but the culture they create.

Prior to the meeting, we ran an audit on their social channels, which Kev presented. We were able to provide feedback on what content was getting them the most engagement and when their posts were getting the most traction. It is this analysis that will lay the foundation to build a robust strategy and deliver a successful campaign.

If you’d like free audit of your social media accounts then get in touch »

NDCS Scotland

While some of the team headed west, Martin and Laura headed east this week to film with National Deaf Children’s Society (NDCS) Scotland at the Scottish Parliament.

We’ve been working with NDCS Scotland for around a year now, creating high impact video content to get the charity engagement across all its digital channels. Last year’s Isolation video has been watched nearly 20,000 times to date.

Their latest campaign will focus on the young people they work with, like Amy, who has aspirations to become a politician.

The videos will launch in a few weeks, so keep an eye out for them on the NDCS Scotland Facebook page.

Ocean Youth Trust

The life of an entrepreneur is non-stop. Kev and Gillian rounded off their week by attending the Sportsman’s Charity Dinner at the Preston House Hotel.

This year, the Sportsman’s Charity are supporting Ocean Youth Trust Scotland. Over the years 29studios have worked closely with OYT Scotland. We’ve created a range of video content for them (in his first week Ellis hopped on a boat and sailed to Norway with them), as well as their website. This year Gillian also became a board member.

Having worked so closely with OYT Scotland, we were pleased to see the support for them on the night and were chuffed that our video got a round of applause from the audience.

Cruden Homes

Closer to home, we had Lauren from Cruden in the studio this week. Laura was recording a voiceover for the Baron’s Vale Handover DVD.

Baron’s Vale is the second development we’ve worked on with Cruden, after a hugely successful video campaign for their King’s View development in Toryglen.

Over the past 12 months, we’ve worked with Cruden to create video and social content, as well as producing their website to promote the Baron’s Vale development in Glasgow’s East End. The campaign has been a great success. There’s only one house that hasn’t been reserved, even though they’ve not finished being built!

The handover DVD is the final step in the process and will be given to all new homeowners when they move in to show them how the fixtures and features in their new homes work.

Curle Stewart

At last year’s Business for Scotland Annual Dinner, Curle Stewart bid for and won a video marketing campaign that we donated.

This week Production Director Pauline was out on site at their offices to capture footage for the campaign.

Like Edrington, Curle Stewart doesn’t just want to sell their products and services, they want to sell the culture around their organisation that they’ve created.

In a market saturated with big faceless corporations, more and more companies are turning to culture movies to successfully promote themselves as person centred organisations. And this approach is winning them new business.

If you’re interested in a culture video marketing campaign then check out our video campaigns page.

29 seconds

This week we’ve got one of our favourite segments.

Yes, it’s another 29 seconds with 29ER!

Filmmaker Richi is in the hot seat, answering quick fire questions. Does he prefer coffee or tea? Classic or modern?

And perhaps the hardest question ever asked in a 29 seconds with a 29ER… Gillian of Kev…?

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