How to Distribute Video Content to get Engagement

How to Distribute Video Content to get Engagement

 
Effective video marketing isn’t just about producing great content. While this is certainly important, a key factor that will determine what kind of engagement you get from your videos is your distribution strategy.

There’s not a universal distribution method that you can apply to your content to get engagement. Each piece of content you produce is unique, and your distribution plan needs to recognise that.

For some content, the best place will be to distribute it on your website. For other videos, you might be better off putting them on Facebook or Twitter. Perhaps your target audience is on Instagram? Or you get the most attention on Vimeo. Maybe it’s none of these!

It will depend on what the content is a what you want to get out of it.

With so many distribution channels to choose from, it’s essential that you have a distribution plan!

When devising your distribution plan, you should ask yourself the following four questions to determine where you should be placing your content.

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The #29ERS Show Episode 32

The #29ERS Show Episode 32

Welcome to this week’s episode of The #29ERS Show. This week we had our second 29ERS Networking Event. Word must already be spreading about how great these events are, because we’re almost out of tickets for February already!

Also this week we’re inviting you to go behind the scenes of a range of projects, giving you an idea of the breadth of projects we work on. Join us for shooting on location at Autorek’s offices in Glasgow, and at City of Glasgow College for the Become charity. We’ve also got voiceover actors in the studio to record for our Wildfire Technology campaign, and we head to PMAS to provide an update on the website we’re building.

Networking

This week we hosted our second 29ERS Networking Event. Despite the early hour, we had a great turn out and just about managed to squeeze everyone into our studio on Miller Street.

Tickets for the event sold out back in December, so we’d been looking forward to the event all month!

One of the features that makes our event so unique is the 29-second pitches. We give everyone the opportunity to address the whole room, telling them who they are, who they work for, and what they do.

But they have just 29 seconds in which to do it.

The pitches have proved very popular, with most people keen to take part. They’re a great way to find out who you want to connect with quickly so that you can get the most out of the event and ensure you’re talking to the right people. It’s also a great way to practice your pitch in a friendly and supportive environment.

Oh, and the best pitch also wins a feature on the show!

Watch to find out who was the winner from this week’s event.

If you’d like to come along to the February event then check out our networking page, but be quick. We’re already running low on tickets!

Autorek

Autorek are a global technology company with their HQ in Glasgow. Specialising in financial, operational and regulatory reporting and control products, Autorek work with many leading FS companies and some of the world’s largest corporations from a range of sectors.

We’re working with Autorek on a full service recruitment campaign, comprising of a landing page, video, and promotion.

This week we were in their offices capturing footage for their video and catching up on the campaign progress.

Become

Become (formerly the Who Cares Trust) are a charity supporting young people who are care, or are recent care leavers.

We’re working with Become to create a series of case study videos that they can share with the supports to explain the work that they do.

This week we were on location at the City of Glasgow College to film some of these stories. While we were filming we took a moment to chat to Dominic Stevenson who works at Become. He explained how important video is a communication tool for charities, allowing them to talk to their supporters in a way that copy and still image alone do not.

Busibricks

This week we set the mic up in our studio to put the finishing touches to a campaign video we’ve created for Wildfire Technology. Wildfire Technology specialising in building online apps that provide real-world business solutions.

Voiceovers are a core part of video marketing, and our guide on how to record a voiceover was one the most read posts on our blog last year. Take a look »

Property Managers Association Scotland

You may recall back in Episode 22 that Kev and Gillian gave a Make Intelligent Video talk at the Property Managers Association Scotland (PMAS) annual conference. This week we catch up with PMAS on our latest project.

After presenting at the event we were approached by PMAS to work on their website.

Building the site from the ground up, we worked closely with the team before Christmas on pinning down the website’s objectives and core audiences, so that we could outline a measurement plan and content strategy. This week we went along to their offices to show them the new designs that emerged out of this ground work.


As always, we hope you’ve enjoyed the show and would love to hear your comments and feedback. Please share it with your network and we’ll see you again next week!

The #29ERS Show Episode 31

The #29ERS Show Episode 31

Welcome to Episode 31 of The #29ER Show.

In this week’s show Kev tells the story of his entrepreneurial journey, bringing video to the forefront of content marketing. We also show you how to distribute your content so it gets maximum engagement.

Gary talks about the 29ERS Networking Event and why you should come along. It’s been a huge success so far. January was already fully booked in 2017, but you can still get tickets for February if you’re quick!

Finally this week we get to know one of our founders and Creative Director Lynne a little better in 29 seconds.

As always, please like, comment, share, and enjoy the show!

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The #29ERS Show Episode 30: Resolutions

The #29ERS Show Episode 30: Resolutions

Welcome back! We hope that, like us, you had a restful and fulfilling festive break and are fuelled up and ready to take 2017 by the horns!

In this week’s episode of The #29ERS Show, we share our resolutions for 2017. We also take a look at what’s coming up at 29studios this year, including our new range of workshops and our entrepreneur residency programme.

Also this week, we introduce Safe Nano, a new client who we are creating a Make Intelligent Video campaign for. Make Intelligent Video is our 4-step process to create video content that gets results for businesses.

Finally, we spend 29 seconds getting to know our Founder and Chief Executive Kev O’Neil a little better.

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The #29ERS Show Episode 29

The #29ERS Show Episode 29

On Sunday 19th June 2016, the first episode of The #29ERS Show was launched. We created the show to people what life is like behind the scenes at a video marketing agency. The show is an authentic and genuine look at what goes on at 29studios, allowing our clients and followers the world over to see the passion and dedication that goes into the work that we create.

29 weeks later we’ve reached a key milestone in the show’s development.

Welcome to The #29ERS Show: EPISODE 29!

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4 Key Reasons to Have a Blog

4 Key Reasons to Have a Blog

The video above was taken from Episode 26 of The #29ERS Show. Watch the full episode here »

Over the years the role of the blog has changed. Blogs have moved away from being personal online diaries. They have become valuable as both repositories for useful information and as a key content marketing tool.

There are LOTS of reasons to have a blog, but rather than present a list of 101 reasons that you don’t have time to read, we’ve identified four key themes on why you should be blogging for your business.

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The #29ERS Show Episode 28: Merry Christmas

The #29ERS Show Episode 28: Merry Christmas

Merry Christmas! As it’s Christmas day we’ve produced a special episode of The #29ERS Show to celebrate.

This week’s show starts with Santa (who looks oddly like Gary) handing out gifts to the #29ERS. We also reflect on Christmas past, looking back to last year when we turned up to The Snow Ball in Christmas jumpers when everyone else was in formal wear (the invites did say part wear!). And there’s festive cheer all round in the office as we put up our Christmas decorations, sing Christmas songs, and celebrate our favourite holiday!

So sit back and enjoy The #29ERS Show Episode 28: Merry Christmas.

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The #29ERS Show Episode 27: Keeping it Reel

The #29ERS Show Episode 27: Keeping it Reel

Welcome to another episode of The #29ERS Show. This week we bring you information about our new workshop series that launches next year. We also bring you updates from our latest video campaigns, and talk about the benefits of case studies while filming with SCQF. Finally, our Analytics Manager Alec records his first voice over and we attend a fundraising event in aid Kumamoto, Japan, which experienced devastating earthquakes earlier this year.

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