The #29ERS Show Episode 27: Keeping it Reel

The #29ERS Show Episode 27: Keeping it Reel

Welcome to another episode of The #29ERS Show. This week we bring you information about our new workshop series that launches next year. We also bring you updates from our latest video campaigns, and talk about the benefits of case studies while filming with SCQF. Finally, our Analytics Manager Alec records his first voice over and we attend a fundraising event in aid Kumamoto, Japan, which experienced devastating earthquakes earlier this year.

Workshops

2016 has been an epic year for video. With the roll out of services like Facebook live to the general population, improvements in analytics, and more video web traffic than ever before, video is making its mark on the world of marketing.

Have you got your video marketing strategy in place for 2017?

If not, we can help. We’re running a series of workshops in 2017 aimed at helping companies introduce video into their marketing and communications strategies and get them a measurable return on their investment.

The first Discovery Workshop takes place on Thursday 26th January.

Find out more and book »

Video campaigns

Over the last few weeks, we’ve brought you updates from our latest video campaign with Edinburgh Airport. The video has been a huge success for the company. They’ve had over 100,000 views and over 1,000 shares in a really short time.

So in this week’s episode Al reflects on what has made this and other similar campaigns so successful and shares his insight with you.

Voiceover

This week our Analytics Manager Alec stepped away from his graphs and data tables for a while to film his first voice-over under the expert direction of filmmaker Richi.

If you’re interested in learning more about the process for recording a voiceover then check out this post on our blog »

Case Studies

This week we go behind the scenes filming with SCQF on their latest suite of videos. We’ve created a set of case studies for them from people who have used or are using the SCQF framework to make a positive change to their lives.

Our filmmaker Martin talks about why case studies are a good way of communicating a company’s products or services.

If you’re interested in how case studies and testimonials can help you leverage social proof in video marketing, check out this post »

Fundraising

Earlier this year Kumamoto was struck by a devastating earthquake. Kumamoto is the home of Glasgow-based sushi chef Mayuko Ieiri, who wanted to do something to raise support for the region, so she organised a Sushi Night Fundraiser at Gesso. After Mayuko connect with Kev on social media, we too wanted to back the cause, so we went along on Thursday to film an event overview and a feature for this week’s show.

And finally…

… we celebrated the final #29ER birthday of 2017.

And a very special one it was too!

Gillian, one of our founders and CEO was the centre of attention for the evening as we celebrated with Jaffa Cakes, party hats and wine. Many happy returns Gillian!


That’s it for this week. As always, we’d love to hear what you think, so be sure to leave us a comment. Also, we love connecting with new people, so share the show far and wide of social if you’ve enjoyed it.

Be sure to watch next Sunday (the 25th) for a very special Christmas episode!

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